10. Mistakes to Avoid at All Costs Many men ruin great fragrances by: ❌ Spraying too much ❌ Not moisturizing first ❌ Choosing winter colognes for summer ❌ Overusing spicy heavy scent families Summer is about balance and energy, not density. 11. How to Store Summer Fragrances Keep them fresh and authentic: • Away from sunlight • Cool storage • Avoid bathrooms (moisture... https://londonmusk.com/