Why Local Representation Matters For International Companies Entering India International expansion often creates a practical question for executives: should the company manage a new market entirely from its existing headquarters, or should it establish some form of local representation? The answer depends on the product, target customers, commercial objectives, resources, https://johnathanefbyu.wikicorrespondent.com/7556019/india_market_entry_strategies_for_international_suppliers_and_brands